Accept it. OCR is serious about you protecting the ePHI in your care. They increased the penalty amounts. They've added staff for auditing and investigations. They even made it a requirement of Meaningful Use Stage One. And now they're taking back money from many who didn't take it serious.
It's real and it's time. Believe it or not, it will actually help your company in many ways...IF you're serious about it.
Step 1 is to DECIDE that you're finally going to get serious about the HIPAA Security Rule.